Skincare has come a long way in terms of clean, organic, natural products in India. Previously, we had only face creams, vaseline, body lotions to name a few. But now the market is flooded with different categories of skincare products such as face masks, sheet masks, face serums, face oils and so much more to choose from. India has come a long way in making natural products. Many Indian brands have stepped in making clean, organic products giving a tough competition to foreign counterparts. This also makes us proud of being #vocalforlocal #makeinindia drive. The products are available at the click of a button.
India is the second-largest consumer market in the world. The beauty and wellness industry is booming in India and sees tremendous potential for growth. No wonder foreign companies are targeting the Indian beauty market.
According to a KPMG report, India’s beauty market in 2019 was around Rs. 80,370 crores comprising of a beauty salon, beauty products and spa businesses. The compounded growth rate of the beauty and wellness industry in India is about 18% and is expected to boom in the next five years. A prominent feature of the natural and organic product’s market has driven the growth of the beauty industry in India. As far as the beauty industry is concerned, organic products are marking the new trend in India.
What is Clean beauty?
Although clean beauty has no standard definition but experts have their own interpretation. Some call it natural, organic, vegan, chemical-free products that come from natural ingredients. An obsession with wellness and detoxification in terms of both food and skincare is driving demand for clean products. Consumers are becoming more aware about the hazards of using synthetic products and are now reading labels carefully.
The next factor that is driving consumers towards organic products is sensitivity. Dermatologists are reporting a growing phenomenon of sensitive skin due to pollution, stress and the digital world. As per the sources, “Women are now exposed to a daily average of 126 chemicals from cosmetic foods, pollution and cleaning supplies.”
Clean organic skincare products are like eating clean, healthy foods- free of preservatives, fresh and organic. Skincare products penetrate inside the skin and get mixed with the blood. What goes inside also reflects on outside the skin. So it’s time that you need to take the decision to choose organic skincare products over chemically loaded beauty products.
What qualifies as toxic ingredients?
The clean beauty industry is concerned with synthetic and aggressive chemicals. A survey from a beauty magazine reflects that “Consumers read beauty products’ ingredient labels in order to avoid specific ingredients.”
Artificial color makes the skin more sensitive while mineral oils such as petroleum can clog pores. Sodium sulfate strips moisture from the skin while phthalates – fragrances in skincare, haircare, nail polish can be absorbed in the skin. Parabens are linked to breast cancer and reproductive problems.
The bottom line is, you need to educate yourself on ingredients you should avoid and make informed choices.
There is a thin line of difference between ‘Natural’ and ‘Organic’ products.
Natural products contain ingredients from plants and are minimally processed. Organic products are a step ahead of natural. They are grown, raised, harvested, manufactured and preserved without chemical pesticides, herbicides or antibiotics. This is why organic products cost more.
Here are some Made In India clean, organic skincare brands you must be aware of.
1. Pure Earth:
Pure Earth is a luxury skincare and wellness brand that sources its ingredients directly from the Himalayas. The brand doesn’t just deliver high-quality items but has also given work to a huge number of rural ladies. The ingredients are handpicked by the ladies who live in these zones like apricot from Uttarakhand or seabuckthorn from Ladakh.
2. Kama Ayurveda:
Kama Ayurveda has created its name in India and is the most trusted natural skincare brand in the country. The products are 100% vegan and made up of ayurvedic formulas.
3. Bare Air:
BareAir, as the name suggests, is an initiative to introduce organic and natural products for your skin and hair that relieves you from tenacious effects of pollution. The products are made up of pure and natural ingredients such as kaolin, vitamin C, Vitamin E, lactic acid and many such natural ingredients that cause no damage to the skin and hair. It is the best organic skincare brand in India. It offers skincare and haircare products.
Soultree is a herbal brand that offers regular beauty and skincare items. The products are made up of ayurvedic formulas and natural ingredients. This is an Indian brand which has its client base in France, Switzerland, Germany, UK, Spain, South Africa and Japan.
5. Forest Essentials:
Forest Essentials is an Indian brand made with ayurvedic formulas. This is a luxury beauty brand- the most popular in India, perfect for both men and women. It offers body care, hair care, facial care and wellness. The products are handmade with the highest standards of quality and use traditional methods.
6. Khadi Natural:
Khadi Natural brand also comes under the top skincare brand in India. The product is made up of natural ingredients and is affordable. It follows the Ayurveda rule and has a wide range of skincare, body care and hair care products.
These are few organic beauty brands that are listed while there many other brands that are doing wonders in the skincare division. These products are made of 100% pure and natural ingredients and are a perfect combination of traditional methods with modern technology.
Consumers are getting acquainted with the benefits of organic skincare products and hence this has led to the demand of multiple Indian brands in the organic range. It’s rapidly gaining momentum and revenue.
It’s time that you start using organic skin care products made in India. First, they are chemical-free, second, they do not cause any harm to the skin and third, they will keep you close to nature. So, it’s time to ditch those chemical products and go organic!